how we create 
Human Centred Design, Brainstorming, Collaboration, Prototyping, Rapid, Iterative
Capturing the hearts and minds of online visitors requires more than just impressive graphics or technological wizardry. It takes real understanding of people rather than software.
There are three things we always consider when designing better customer experiences:- The emotions we are trying to arouse or stimulate.
- The larger context in which the product or service is used.
- The meaning and importance people place on the product or service in their lives.
To exploit and implement these understandings we have developed a design process that delivers better customer experiences. The Different Approach is a rigorous yet flexible method of design and development that allows for complex products and services, and the need for changes during implementation.
It is multi-disciplinary, employing business strategy, user research, experience architecture, content, brand, design, site development, and software engineering. It is also highly collaborative, working across all departments of an organisation from marketing to IT and customer service, to ensure they all share the same goal of fulfilling the needs of their customers in order to deliver a great customer experience.
Our design process also allows us to brainstorm and quickly build prototypes which are used to demonstrate the new product or service and evaluate the designs with customers. This approach allows you to make better decisions at the most appropriate times, and delivers a more valuable end result, quickly and cost effectively.
Better experiences are our point of difference.
We can make them yours too.
Mood or Brand Boards assist in defining the visual direction, like this example created for westernaustralia.com.
Voice Mapping exercises define the brandscape in which a product will live and enables the project team to visualise it's Voice.